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• Ad Performance Comparison
• Frequency Capping
• Click and Post-Hit Analysis
• Ad Performance Heat Map

Frequency Capping

AdExplorer reports show the placement strategy that will provide the most impressions in your target verticals, including vertical placement and frequency capping to identify spare inventory enabling it to be used to drive additional traffic.

An ads marginal conversion rate diminishes after a certain number of ad impressions. Frequency capping frees that particular slot for more productive ads.