AdStrategist is an end to end analysis, from the time the ad is shown on the publisher site through the exit on the advertiser site, including:

• Viewthrough analysis as a standard report
• Historical profiling to identify every piece of marketing that a visitor viewed over a defined time period
• Reports on direct and deferred conversions, as well as channel contribution
• Append data from external sources to each visitor record
• Build visitor level behavioral databases without tagging